If you’re trying to figure out how often to post on YouTube to grow, you’re definitely not alone. It’s one of the most common questions I hear from new and even experienced creators. The truth? There’s no one-size-fits-all answer — but I’m going to break it down in a way that’s honest, realistic, and based on my own journey.
The Realistic Answer: As Often As You Can Manage
When I started my YouTube channel, I was juggling a bunch of things — running music schools, working in real estate, and just living life. In my first year, I only posted 19 videos. And you know what? That was totally fine.
The most important thing in the beginning isn’t how many videos you can pump out, but that you’re consistent and can keep up with your schedule without burning out. So if that means one video a month at first, great. If it means once a week, even better.
The key is to do what works for you right now and build up from there. Over time, as you get faster at filming and editing (or maybe bring on some help), you can start posting more often.
The Honest Answer: Aim for at Least Once a Week
If you’re serious about growing on YouTube, my honest advice is to aim for at least one video a week. If you can swing two, that’s fantastic.
A couple of years into my channel, I started posting two videos a week — usually on Wednesdays and Saturdays. I chose those days because it gave each video time to get seen and shared without them competing against each other.
These days, I’m back to one video a week, and that’s perfectly fine for where I’m at. Even as a full-time creator, two videos a week can be a lot of work, especially if you’re doing everything yourself.
What About Shorts vs. Long Videos?
Shorts are super popular right now, but I personally love long-form videos. They let you dive deeper, really connect with your audience, and build trust.
If you’re curious about how to balance Shorts and long videos, think about your goals. Shorts can help you get discovered quickly, but long videos are where you can turn casual viewers into true fans.
How Long Should Your Videos Be?
Another big question people ask when they want to know how often to post on YouTube to grow is, “How long should my videos be?”
Here’s the simple answer: Your video should be as long as it needs to be to get your point across — no more, no less.
That said, YouTube loves watch time. Longer videos (around 10–15 minutes) tend to do well because people stay on the platform longer, which makes YouTube happy.
But don’t stress about hitting a certain number. One of my most popular videos is only about 7 and a half minutes long and has over 3.5 million views! The key is to focus on value — answer the question or solve the problem clearly and efficiently.
If you’re making a “Top 5” video and it’s only eight minutes long, maybe add another tip to get closer to that 10-minute sweet spot — but only if it’s truly helpful. Never drag things out just to make your video longer.
Consistency Wins Every Time
At the end of the day, consistency is more important than posting a ton of videos all at once. Posting regularly helps your audience know when to expect new content and tells YouTube you’re serious about creating.
But remember: quality always beats quantity. If you need more time to make a great video, take it. Your viewers (and the YouTube algorithm) will thank you for it.
Final Thoughts on How Often to Post on YouTube to Grow
So, how often should you post on YouTube to grow? Start with what feels realistic. Aim for once a week if you can, and focus on creating valuable content that helps your audience.
As you get more comfortable and confident, you can always increase your posting schedule. And if you’re struggling with consistency or figuring out a plan, I’ve got more tips and strategies to help you build a schedule that actually works — even if you’re doing YouTube part-time.